The retail world is witnessing an unprecedented shift online. With the advent of remote work environments, current consumer demand and preference have inclined to online shopping sites. Given that, Ecommerce platform sales are expected to reach $7.4 million by 2025.
The majority of D2C sales depend on online platforms and marketing. This would require the brands to have a robust website. Here comes the Ecommerce platforms that are less-cody and more user-friendly to create a basic online store in a few hours without programming knowledge at all. The best Ecommerce platform saves your time and budget significantly.
With the increased usage of such platforms, the space has become crowded with many players with each having their advantages. Brands find it hard when it comes to choosing the right ecommerce platform for their brand.
Let’s get an overall idea about how to choose the right ecommerce platform for your D2C brand or for any Ecommerce. Starting with…
3 most-popular Ecommerce Platforms
Built on WordPress, WooCommerce is an open-source Ecommerce platform for any brand to sell products and build expansive online stores. Businesses are required to install the WooCommerce plug-in to get access to its feature-heavy interface. While the plug-in is free to install, most add-ons come at a cost.
WooCommerce comes with built-in SEO functionality, giving D2C brands a powerful representation. The platform also offers secure payment processing options as extensions. While it is a highly flexible site, WooCommerce requires users to separately buy domain names, SSL certificates, and hosting.
The most popular Ecommerce site, Shopify is a multinational company with far-reaching service options for D2C brands. The platform supports brands with a simplified interface, extensive tools, and multiple themes available for use. The basic plans also include real-time data analytics showing a descriptive overview of sales and revenue figures.
Shopify offers a flexible SEO ecosystem, allowing customization of parameters. The site is PCI-compliant and highly secure to use. Its adaptive integrations and mobile-friendly experience make Shopify beneficial to brand success. It has a condition that the website itself cannot be hosted outside their built-in hosting service.
Magento is written on the PHP platform and comes in two versions. Magento Open Source is free to use and can be utilized best by beginners to build basic online stores. While Magento Commerce includes advanced features for extensive use cases. The professional platform controls order management and workflows for enterprises.
It offers several personalization tools and techniques to create a unique web presence for online stores. Magento Commerce allows omnichannel branding for a scalable development experience.
Add-on: Customized Ecommerce Development
Like any other static website, with detailed market research and business analysis, D2C companies can build customized Ecommerce sites. Ecommerce platforms do the job quicker and easier. But this, is for exclusive and extensive customizations. It requires extensive R&D and investments to build a robust and extremely personalized consumer experience from scratch.
What we Suggest
Each platform offers exclusive benefits. There is no ‘ideal’ Ecommerce site for all. The choice of platform depends entirely on business requirements. Every platform has desirable features and characteristics that others might lack. A detailed evaluation of the cost and benefits is required to pick the right pathway.
To make decision-making simpler and add some direction, we’ll breakdown the pros and cons of each platform.
Paying only for what you need, WooCommerce is an economical option. But the platform does not offer a robust marketplace for ideal sales with a large number of customer base. The high number of add-ons maximises functionality but dampens the flexibility in operations.
Shopify offers a wide range of functions, with an all-inclusive platform for drop shipping and selling. It includes built-in CMS, themes, and blogging capabilities to amplify brand development. The platform is elastic and beginner-friendly, but it’s best to reach out to an agency for assistance.
However, it drains your pocket more when compared to Woocommerce as it provides hosting services by default which cannot be opted out even if you want to.
With advanced features and extensive use cases, Magento falls on the more technical side. Leveraging its full potential requires significant expertise. However, when used right, the platform allows brands to develop a unique web presence.
Building custom Ecommerce platforms requires immense time and money investments. While it is beneficial in brand building with hyper-customization options, the process is complex and problematic, to begin with
Catering to all needs of early-stage D2C businesses, Shopify is the best Ecommerce platform for selling and growth. The flexible interface and built-in themes, plug-ins, and the CMS deliver a user-friendly ecosystem. It does not require any staging and has the functionality to meet every business requirement.
However, are you in the place where you get confused with choosing the right Ecommerce CMS for your business? Let us help you understand it even better. Let’s connect.